Main font
Headlines
Primary headline
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Size
72pt
Tracking
+0
Leading
62pt
Owners X Narrow Black
Sub heads
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Size
36pt
Tracking
+0
Leading
36pt
Owners X Narrow Black
Body
Used across paragraphs, explanations, and descriptive content. Professional but with character. Set at 20pt with 24pt leading by default for clean rhythm and readability.
Size
18pt
Tracking
+0
Leading
21.6pt
Freight Text Pro Medium
How to structure text.
Hierarchy & usage
The font’s spacing is key to maintaining clarity and consistency. Adjust tracking and kerning subtly to ensure balanced, readable text.
Use consistent leading to maintain hierarchy and visual flow across all applications. Proper spacing ensures the brand always looks sharp and professional.
Tracking & leading is perfect
Tracking
0.02 Em
Line
0.9 Em
Tracking & leading is too tight
WE CAN'T STOP,
We Don't stop,
We Won't Stop.
Tracking
-0.02 Em
Line
0.8 Em
Tracking & leading is too loose
WE CAN'T STOP,
We Don't stop,
We Won't Stop.
Tracking
0.08 Em
Line
1.1 Em