Primary brand marks
Our Logo
Primary logo
This is the main logo. It combines the custom wordmark and symbol into a single, recognisable unit. Use this version in most cases across web, print, packaging, and content.
Primary logo for small use
This version is optimised for smaller sizes where legibility matters.
Use it in tight layouts (like favicons, footers, or mobile headers) where the full-size logo becomes unreadable.
Minimum size: 64px wide. Never scale below this without switching to a simplified mark.
Rules to use logo correctly
Rules
Clearspace
This is the main logo. It combines the custom wordmark and symbol into a single, recognisable unit. Use this version in most cases across web, print, packaging, and content.
Missuse of logo
Our logo is one of the most recognisable elements of our identity. To protect its impact, it must be used consistently and correctly every time. This page shows common misuses that damage legibility, recognition, or brand integrity.
These examples are not allowed under any circumstances.
If you’re ever unsure, stick to the official logo files provided and refer back to the approved applications shown throughout these guidelines.
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Primary brand marks
Our Wordmark
primary wordmark
The primary wordmark is the stripped-back version of our logo, clean, direct, and built for clarity.
It should be used in contexts where the symbol isn’t needed or where typography needs to lead.
It’s ideal for header placements, brand partner lockups, or any setting where space is limited but clarity is critical. Always use the official files. Never recreate or modify the wordmark manually.
Clearspace
Clearspace is the minimum distance between the wordmark and other visual and verbal elements. The width of our nonstop “O” defines the minimum clearspace surrounding the logo.
Co-Branding
When collaborating with partners, use the co-branded lockup to maintain brand clarity and consistency. Our wordmark always appears first, followed by a fixed space, then the partner name. The × symbol is used to separate the brands cleanly.
These lockups should only be used in approved partnership scenarios. Do not modify spacing, reorder the names, or change the alignment. Always use official artwork.
Missuse of logo
Our logo is one of the most recognisable elements of our identity. To protect its impact, it must be used consistently and correctly every time. This page shows common misuses that damage legibility, recognition, or brand integrity.
These examples are not allowed under any circumstances.
If you’re ever unsure, stick to the official logo files provided and refer back to the approved applications shown throughout these guidelines.
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Clearspace
Alternate logo
This logo is reserved for exclusive use only. It should appear in gold or white, and only in contexts that carry weight, personal letters to clients, limited-edition merchandise, premium packaging, or ceremonial brand moments.
Do not use this mark in regular communications, digital interfaces, or social media content. Its power comes from scarcity. When it shows up, it should feel earned.
